Robert Arendt is a consummate Business Development and Marketing professional with over 20 years experience in the IT sector. Most recently in the Document Capture and EDM arena as a partner at an Independent Software Vendor supplying solutions to Commercial Law firms and the NHS – such as Clifford Chance and Greenwich Teaching PCT. He has the vision, passion, drive and determination to deliver a mix of traditional and best of breed Marketing solutions.

Robert has held senior Sales & Marketing roles in both financial services and technology sectors. He was involved in various joint ventures with brands including Fujitsu, Kofax and Saperion and at distribution, VAR and ISV level.

He’s passionate about Inbound Marketing strategies and solution delivery for lead generation and business development campaigns.


Lisa Kendrick is an entrepreneur, blogger and journalist with 20 years experience in written, broadcast and online media.  As founder and marketing director of award-winning cloud accounting software pioneer Liquid Accounts, Lisa created the brand, profile and web presence from scratch.  She spent 6 years learning how to use Social Media, Online Marketing, Websites, SEO, PPC and Blogging to best effect and got the company to number 1 on Google for Key Search terms. She now gives other SMEs the benefit of her experience and advises them on their Web, Social Media and SMM strategies to maximise ROI from Lead Generation and Business Development campaigns.

Previous to that Lisa spent 12 years in television as a TV Producer/Director, first for the BBC and then freelance, working for all the major broadcasters in all genres from natural history to documentary.  Under her own company she did corporate video work for a range of PLCs and charities.

She is passionate about cloud and social media and as a blogger is part of the MumsNet Bloggers Network, BritMums Blogger Network and is featured on the Tots100.


Trevor Morton is an experienced business development specialist with over 25 years’ experience in B2B marketing and sales. Trevor has held senior marketing and sales roles in brands including Rank Xerox, ICL, ABC Technologies, and iGrafx (part of Corel Corp) in posts including global marketing director.

As a team player and project leader, his experience ranges from the strategic to tactical including programmes and projects from major brand & corporate-ID refresh, global CRM implentations, NPI (new product introduction), multi-language websites, multi-channel integration marketing campaigns and more. His is creative, technology savvy, and a consummate communicator capable pitching from the shop/office-floor to C-level/boardroom decisions makers and influencers.


Rob Sherwin is passionate about growing technology sector businesses via targeted sales and marketing effort. He has delivered B2B and channels ‘go-to-market’ programs for networking and communications vendors including Cisco, Nortel Networks, Motorola and Racal Telecom helping to improve their revenue streams and market position.

He also has contact centre sector experience via specialists ProtoCall One and Datapoint. He set-up the industry’s first Venture Capitalist communication programme at Nortel Networks enabling VC access to hard reach technology knowledge enabling considered purchasing decisions. Rob is considered expert at delivering results to any budget in these austere market conditions.